As the priorities of the consumer changed towards survival needs related to physiological and security requirements and so did the smart retailer innovatively dished out services accordingly. Some common examples were sanitizers, immunity boosters, protective gear, and diagnostic tools to medicines coupled with delivery options like curbside pickup and Buy online and pickup in-store (BOPIS).
Focused Offerings and Innovative Services
Connect with the Customer
As the pandemic created panic, paranoia, loneliness and depression at times, the smart retailer was constantly connected advising the customers on the best practices and informing them on how their products and services could be of benefit. Simple communication like SMS and notifications about the delivery policies/delays, personalized messages go a long way.
As the pandemic raised concerns on the quality and how infection-free are the products being offered or delivered the smart retailers had the exact answers by way of employee checks/gear, touch-free options, curbside pickup, cascaded token-based entry into the premises and conformance to the regulations as they were promulgated.
If we look at the above 4 areas from a business attitude perspective they are a) Willingness or Resistance to change, b) Agility and Flexibility, c) Attention for Detail and d) Right Understanding and Connect with your customer.
Stay tuned for more articles to practitioners approach to solving business problems coming soon in our series on COVID-19 Retail Innovation.
Posibolt is a versatile Point of Sale (POS) solution that enables organizations to manage and scale up their core business functions with ease and efficiency.